Services marketing /
Lovelock, Christopher H.
Services marketing / Christopher H. Lovelock. - 3rd ed. - Upper Saddle River : Prentice Hall, 1996. - xii, 660 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0134558413 (pbk.)
Professions--Marketing.
Service industries--Marketing.
Services marketing / Christopher H. Lovelock. - 3rd ed. - Upper Saddle River : Prentice Hall, 1996. - xii, 660 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0134558413 (pbk.)
Professions--Marketing.
Service industries--Marketing.