Consumer behaviour /
Schiffman, Leon G.
Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk - 6th ed., International ed. - New Jersey : Prentice Hall, c1997. - xv, 672 p. : col. ill. ; 24 cm.
Includes index.
Includes bibliographical references.
013719501X (pbk.)
Motivation research--Markerting.
Consumer behavior.
Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk - 6th ed., International ed. - New Jersey : Prentice Hall, c1997. - xv, 672 p. : col. ill. ; 24 cm.
Includes index.
Includes bibliographical references.
013719501X (pbk.)
Motivation research--Markerting.
Consumer behavior.