Market research : a guide to planning, methodology, and evaluation /
Hague, Paul.
Market research : a guide to planning, methodology, and evaluation / Paul Hague & Peter Jackson. - 2nd ed. - London : Kogan Page, 1999. - 239 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0749429178 (pbk.)
Marketing research.
Market research : a guide to planning, methodology, and evaluation / Paul Hague & Peter Jackson. - 2nd ed. - London : Kogan Page, 1999. - 239 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0749429178 (pbk.)
Marketing research.