Global marketing : a market-responsve approach /
Hollensen, Svend.
Global marketing : a market-responsve approach / Svend Hollensen. - London : Prentice Hall Europe, 1998. - xxxvi, 604 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0132610906 (pbk.)
Export marketing.
Global marketing : a market-responsve approach / Svend Hollensen. - London : Prentice Hall Europe, 1998. - xxxvi, 604 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0132610906 (pbk.)
Export marketing.