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Essentials of marketing /

Blythe, Jim.

Essentials of marketing / by Jim Blythe. - Third Edition - Harlow : Prentice Hall, ©2004. - xix, 354 pages. illustrations. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0273693581 (paperback.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 BLY

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