International marketing /
Terpstra, Vern.
International marketing / Vern Terpstra [and] Ravi Sarathy. - 6th ed. - New York : Dryden Press, c1994. - xxiv, 726 p. : ill. ; 25 cm. - The Dryden Press series in marketing .
Includes index
Includes bibliographical references.
0030970539 (hbk.)
Export marketing--Management.
International marketing / Vern Terpstra [and] Ravi Sarathy. - 6th ed. - New York : Dryden Press, c1994. - xxiv, 726 p. : ill. ; 25 cm. - The Dryden Press series in marketing .
Includes index
Includes bibliographical references.
0030970539 (hbk.)
Export marketing--Management.