Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River : Prentice Hall, c1998. - xxi, 637 p. [24] ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)
Includes index.
Includes bibliographical references.
0138966060 (hbk.)
Marketing research.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River : Prentice Hall, c1998. - xxi, 637 p. [24] ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)
Includes index.
Includes bibliographical references.
0138966060 (hbk.)
Marketing research.