Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 6th ed. - New York : John Wiley & Sons, 2001. - xiv, 338 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0471415723 (pbk.)
Marketing--Management.
Business Marketing
Strategic market management / David A. Aaker. - 6th ed. - New York : John Wiley & Sons, 2001. - xiv, 338 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0471415723 (pbk.)
Marketing--Management.
Business Marketing