Consumer behaviour : applications in marketing /
East, Robert
Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele. - Los Angeles : Sage Publications, 2008. - viii, 334 p. : ill. ; 24 cm.
Includes Index
Includes bibliographical references
Consumer behavior.
Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele. - Los Angeles : Sage Publications, 2008. - viii, 334 p. : ill. ; 24 cm.
Includes Index
Includes bibliographical references
Consumer behavior.