International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora and John L. Graham. - 13th ed. - Boston : McGraw-Hill Irwin, c2007. - xxxii, 702 p. : col. ill. +maps ; 29 cm.
Includes indexes.
Includes bibliographical references.
9780073080062 (hbk.)
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora and John L. Graham. - 13th ed. - Boston : McGraw-Hill Irwin, c2007. - xxxii, 702 p. : col. ill. +maps ; 29 cm.
Includes indexes.
Includes bibliographical references.
9780073080062 (hbk.)
Export marketing.
International business enterprises.