Crafting and executing strategy : text and readings /

Thompson, Arthur A.

Crafting and executing strategy : text and readings / Arthur A. Thompson, Jr., A.J. Strickland III [and] John E. Gamble. - 15th ed. - Boston : McGraw-Hill/Irwin, 2007. - xiv, 657 p. : col. ill. ; 26 cm.

Includes index.

Includes bibliographical references.

0073137219 (pbk.)


Strategic planning.
Business planning.