A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter and James H. Donnelly. - 11th ed. - Boston : McGraw-Hill/Irwin, 2008. - xix, 252 p. : ill. ; 26 cm.
Includes Index.
Includes bibliographical references.
0073380962 (pbk.)
Marketing - Management.
A preface to marketing management / J. Paul Peter and James H. Donnelly. - 11th ed. - Boston : McGraw-Hill/Irwin, 2008. - xix, 252 p. : ill. ; 26 cm.
Includes Index.
Includes bibliographical references.
0073380962 (pbk.)
Marketing - Management.