Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter [and] James H. Donnelly. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xvii, 782 p. : ill. (some col). ; 26 cm.
Includes index.
Includes bibliographical references.
0073381136 (hbk.)
Marketing--Management.
Marketing--Management--Case studies.
Marketing management : knowledge and skills / J. Paul Peter [and] James H. Donnelly. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xvii, 782 p. : ill. (some col). ; 26 cm.
Includes index.
Includes bibliographical references.
0073381136 (hbk.)
Marketing--Management.
Marketing--Management--Case studies.