Advertising /
Jefkins, Frank.
Advertising / Frank Jefkins. - 5th ed. - Oxford : butterworth-Heinneman, 1992. - vii, 453 p. : ill. ; 22 cm. - Made simple books. .
Includes index.
0750603259 (pbk. )
Advertising.
Advertising / Frank Jefkins. - 5th ed. - Oxford : butterworth-Heinneman, 1992. - vii, 453 p. : ill. ; 22 cm. - Made simple books. .
Includes index.
0750603259 (pbk. )
Advertising.