Advertising, promotion and supplemental aspects of integrated marketing communications /

Shimp, Terence A.

Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. - Sixth edition. - Mason : Thomson, ©2003. - xxi, 650 pages : Illustrations ; 29 cm.

Includes bibliographical references and index.

9780030352713 (Hardcover)


Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

HF5415.123 SHI