Services marketing /
Kurtz, David L.
Services marketing / David L. Kurtz and Kenneth E. Clow. - New York : John Wiley & Sons, 1998. - xxii, 570 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0471180343 (pbk.)
Professions--Marketing.
Service industries--Marketing.
Services marketing / David L. Kurtz and Kenneth E. Clow. - New York : John Wiley & Sons, 1998. - xxii, 570 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0471180343 (pbk.)
Professions--Marketing.
Service industries--Marketing.