Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 5rd ed. - Englewood Cliffs : Prentice-Hall, 1987. - xix, 684p : ill. (some col.) ; 25 cm.
Includes Index.
Includes bibliographies.
013082190X (pbk. )
Consumer behavior.
Motivation research (Marketing).
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 5rd ed. - Englewood Cliffs : Prentice-Hall, 1987. - xix, 684p : ill. (some col.) ; 25 cm.
Includes Index.
Includes bibliographies.
013082190X (pbk. )
Consumer behavior.
Motivation research (Marketing).