Behavioural aspects of marketing /
Williams, Keith C.
Behavioural aspects of marketing / Keith C. Williams. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1981. - ix, 235 p. ; 24 cm. - The marketing series. .
Includes index. Includes bibliographical references.
0750606088 (pbk.)
Marketing.
Behavioural aspects of marketing / Keith C. Williams. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1981. - ix, 235 p. ; 24 cm. - The marketing series. .
Includes index. Includes bibliographical references.
0750606088 (pbk.)
Marketing.