Advertising /
O'Guinn, Thomas C.
Advertising / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. - Cincinnati : South-Western College Pub., 1997. - xlvi, 623 p. : ill. (some col.), +maps ; 29 cm.
Includes index.
Includes bibliographical references.
0538869089 (hbk. )
Advertising.
Advertising / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. - Cincinnati : South-Western College Pub., 1997. - xlvi, 623 p. : ill. (some col.), +maps ; 29 cm.
Includes index.
Includes bibliographical references.
0538869089 (hbk. )
Advertising.