Marketing in the digital age /

O'Connor, John

Marketing in the digital age / John O'Connor, Eamonn Galvin. - 2nd ed. - Harlow : Financial Times, 2001. - xiv, 216 p. : ill. ; 25 cm.

Includes index

Includes bibliographical references.

0273641956 (pbk.)


Internet marketing.

HF5415.1265 / OCO