Cases in global marketing strategies /
Jeannet, Jean-Pierre.
Cases in global marketing strategies / Jean-Pierre Jeannet and Hubert D. Hennessey. - 5th ed. - Boston : Houghton Mifflin, c2001. - 1 v. (various pagings) : ill. ; 24 cm.
061807192X (pbk.)
Exporting marketing--Management--Case Studies.
Cases in global marketing strategies / Jean-Pierre Jeannet and Hubert D. Hennessey. - 5th ed. - Boston : Houghton Mifflin, c2001. - 1 v. (various pagings) : ill. ; 24 cm.
061807192X (pbk.)
Exporting marketing--Management--Case Studies.