Market research and analysis /
Lehmann, Donald R.
Market research and analysis / Donald R. Lehmann. - 3rd ed. - Homewood, IL. : Irwin, 1989. - xvi, 879 p. : ill. ; 24 cm.
Includes index.
Includes bibliographies.
0256070385 (hbk.)
Marketing research--Problems, exercises etc.
Market research and analysis / Donald R. Lehmann. - 3rd ed. - Homewood, IL. : Irwin, 1989. - xvi, 879 p. : ill. ; 24 cm.
Includes index.
Includes bibliographies.
0256070385 (hbk.)
Marketing research--Problems, exercises etc.