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Cases in global marketing strategies /

Jeannet, Jean-Pierre.

Cases in global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey - 6th ed. - Boston : Houghton Mifflin, c2004. - 1 v. (various pagings) : ill. ; 24 cm.

ISBN: 0618310606 (pbk.)

Subjects--Topical Terms:
Exporting marketing--Management--Case Studies.

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