Kleppner's advertising procedure /
Russell, J. Thomas.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th ed. - Upper Saddle River, N.J. : Pearson Education, c2002. - xix, 697 p. : col. ill. ; 28 cm.
Includes index.
Includes bibliographical references.
0130328774 (hbk.)
Advertising.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th ed. - Upper Saddle River, N.J. : Pearson Education, c2002. - xix, 697 p. : col. ill. ; 28 cm.
Includes index.
Includes bibliographical references.
0130328774 (hbk.)
Advertising.