Consumer behavior /
Mowen, John C.
Consumer behavior / John C. Mowen. - 2nd ed. - New York : Macmillan Pub Co. , 1990. - xviii, 814 p. : ill (some col.) ; 25 cm.
Includes bibliographies. Includes indexes.
0023846011 (hbk.)
Consumers--United States.
Consumer behavior / John C. Mowen. - 2nd ed. - New York : Macmillan Pub Co. , 1990. - xviii, 814 p. : ill (some col.) ; 25 cm.
Includes bibliographies. Includes indexes.
0023846011 (hbk.)
Consumers--United States.