Advertising : from fundamentals to strategies /
Rothschild, Michael L.
Advertising : from fundamentals to strategies / Michael L. Rothschild. - Lexington : D.C. Heath, c1987. - xviii, 776 p. : ill. (some col.) ; 27 cm.
Includes index
Includes bibliographical references
0669072133 (hbk.)
Advertising--Management.
Advertising.
Advertising : from fundamentals to strategies / Michael L. Rothschild. - Lexington : D.C. Heath, c1987. - xviii, 776 p. : ill. (some col.) ; 27 cm.
Includes index
Includes bibliographical references
0669072133 (hbk.)
Advertising--Management.
Advertising.