Understanding consumer behavior /
Peter, J. Paul.
Understanding consumer behavior / J. Paul Peter and Jerry C. Olson. - Burr Ridge, Ill. : Irwin, 1994. - xv, 485 p. : ill. (some col.) ; 26 cm. - The Irwin series in marketing. .
0256122784 (hbk.)
Consumer behaviour.
Understanding consumer behavior / J. Paul Peter and Jerry C. Olson. - Burr Ridge, Ill. : Irwin, 1994. - xv, 485 p. : ill. (some col.) ; 26 cm. - The Irwin series in marketing. .
0256122784 (hbk.)
Consumer behaviour.