Advertising and promotion : an intergrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an intergrated marketing communications perspective / George E.Belch and Michael A. Belch - 4th ed. - Boston : Irwin McGraw-Hill, 1998. - xxii, 762 p. : ill. ; 28 cm. - TheIrwin/McGraw-Hill Series in Marketing. .
Includes index.
0071160884(pbk.)
Advertising.
Advertising and promotion : an intergrated marketing communications perspective / George E.Belch and Michael A. Belch - 4th ed. - Boston : Irwin McGraw-Hill, 1998. - xxii, 762 p. : ill. ; 28 cm. - TheIrwin/McGraw-Hill Series in Marketing. .
Includes index.
0071160884(pbk.)
Advertising.