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Advertising promotion : supplemental aspects of intergrated marketing communications /

Shimp, Terence A.

Advertising promotion : supplemental aspects of intergrated marketing communications / Terence A. Shamp. - Fifth edition. - Fort Worth : Dryden Press, ©2000. - xxix, 674 pages : Illustrations ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780030211133 (Hardcover)

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

LC Class. No.: HF5415.123 SHI

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