Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 3rd ed. - London : McGraw-Hill, c2001. - xvi, 516 p. : ill. ; 24 cm.
Includes index
Includes bibliographical references.
0077097483 (pbk.)
Marketing--Management.
Service industries--Marketing.
Principles of services marketing / Adrian Palmer. - 3rd ed. - London : McGraw-Hill, c2001. - xvi, 516 p. : ill. ; 24 cm.
Includes index
Includes bibliographical references.
0077097483 (pbk.)
Marketing--Management.
Service industries--Marketing.