Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston : Irwin/McGraw Hill, c2001. - xxiv, 775 p. : ill. (some col.) ; 25 cm. - The Irwin/McGraw-Hill series in marketing. .
Includes index.
Includes bibliographical references.
0072316020 (pbk.)
Consumer behavior--United States.--Market surveys
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston : Irwin/McGraw Hill, c2001. - xxiv, 775 p. : ill. (some col.) ; 25 cm. - The Irwin/McGraw-Hill series in marketing. .
Includes index.
Includes bibliographical references.
0072316020 (pbk.)
Consumer behavior--United States.--Market surveys