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Advertising : Principles and Effective IMC Practice /

Advertising : Principles and Effective IMC Practice / William Wells... [et al.] - Singapore : Prentice Hall, 2007. - xxxiii, 650 p. : ill. ; 28 cm.

Includes index.

Includes bibliographical references.

ISBN: 0131676602 (pbk.)

Subjects--Topical Terms:
Advertising.

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