Strategic management in the media : from theory to practice /
K�ung, Lucy.
Strategic management in the media : from theory to practice / Lucy K�ung. - Los Angeles SAGE, 2008. - 248 p. : ill. ; 25 cm.
Includes Index.
Includes bibliographical references.
9781412903134 (paperpack)
Mass media--Management.
Strategic planning.
Strategic management in the media : from theory to practice / Lucy K�ung. - Los Angeles SAGE, 2008. - 248 p. : ill. ; 25 cm.
Includes Index.
Includes bibliographical references.
9781412903134 (paperpack)
Mass media--Management.
Strategic planning.