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Marketing revealed : challenging the myths /

Burgers, Willem.

Marketing revealed : challenging the myths / Willem Burgers. - New York : Palgrave Macmillan, ©2008 - xiv, 192 pages ; 25 cm.

Includes index

ISBN: 9780230537149 (hardcover.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 BUR

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