Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 /

Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / edited by James L. Mullins. - M�unchen : Saur, 2007. - xvi, 366 p. : ill. ; 22 cm. - IFLA publications, 125. 0344-6891 ; .

Includes bibliographical references.

9783598220326 (hbk.)


Library administration--Congresses.
Libraries--Marketing--Congresses.