Marketing communications : a European perspective /
Pelsmacker, Patrick de.
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 3rd ed. - Harlow, England : Prentice Hall/Financial Times, 2007. - xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Includes index.
Includes bibliographical references.
9780273706939 (pbk.) 0273706934 (pbk.)
Communication in marketing--Europe.
Advertising.
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 3rd ed. - Harlow, England : Prentice Hall/Financial Times, 2007. - xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Includes index.
Includes bibliographical references.
9780273706939 (pbk.) 0273706934 (pbk.)
Communication in marketing--Europe.
Advertising.