Global marketing : practical insights & international analysis/

Farrell, Carlyle.

Global marketing : practical insights & international analysis/ Carlyle Farrell. - Los Angeles : SAGE, 2015. - 347 p. : col. ill. ; 27 cm.

Includes index.

Includes bibliographical references.

9781446252642 (pbk.)


Export marketing--Textbooks.
Marketing--Textbooks.
Export marketing.
Marketing.


Textbooks.