Marketing strategy : the thinking involved /
Hill, Mark E.
Marketing strategy : the thinking involved / Mark E. Hill. - Los Angeles : SAGE, c2013. - xxiv, 335 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
9781412987301 (pbk.)
Marketing--Management.
Strategic planning.
Marketing strategy : the thinking involved / Mark E. Hill. - Los Angeles : SAGE, c2013. - xxiv, 335 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
9781412987301 (pbk.)
Marketing--Management.
Strategic planning.