The library marketing toolkit /
Potter, Ned.
The library marketing toolkit / Ned Potter. - London : Facet Publishing, 2012. - xxii, 218 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms.
9781856048064 (pbk.)
Libraries--Marketing.
Branding (Marketing)--Libraries.
Libraries--Public relations.
Advertising--Libraries.
The library marketing toolkit / Ned Potter. - London : Facet Publishing, 2012. - xxii, 218 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms.
9781856048064 (pbk.)
Libraries--Marketing.
Branding (Marketing)--Libraries.
Libraries--Public relations.
Advertising--Libraries.