Media and communication research methods : an introduction to qualitative and quantitative approaches /
Berger, Arthur Asa.
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 3rd. ed. - Los Angeles : SAGE, 2014 - xvii, 365 pages : ill. ; 23 cm
Includes index.
Includes bibliographical references.
9781452256573 (pbk.)
Mass media--Research--Methodology.
Communication--Research--Methodology.
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 3rd. ed. - Los Angeles : SAGE, 2014 - xvii, 365 pages : ill. ; 23 cm
Includes index.
Includes bibliographical references.
9781452256573 (pbk.)
Mass media--Research--Methodology.
Communication--Research--Methodology.