Net gain : expanding markets through virtual communities /
Hagel, John.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. - Boston : Harvard Business School Press, c1997. - xv, 239 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0875847595 (hbk.)
Internet marketing.
Customer relations.
Virtual communities.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. - Boston : Harvard Business School Press, c1997. - xv, 239 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0875847595 (hbk.)
Internet marketing.
Customer relations.
Virtual communities.