Managing marketing in the 21st century : developing and implementing the market strategy /
Capon, Noel.
Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon ; with James Mac Hulbert. - European ed. - Bronxville, N.Y. : Wessex Inc., 2007. - xxxii, 118 p. : ill. ; 29 cm.
Includes index.
Includes bibliographical references.
9780979734441 (pbk.)
Marketing--Management.
Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon ; with James Mac Hulbert. - European ed. - Bronxville, N.Y. : Wessex Inc., 2007. - xxxii, 118 p. : ill. ; 29 cm.
Includes index.
Includes bibliographical references.
9780979734441 (pbk.)
Marketing--Management.