Advertising and promotion : an integrated marketing communications approach /
Hackley, Chris.
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. - 2nd ed. - Los Angeles : Sage Publications, 2010. - xvii, 333 p. : ill. (some col) ; 24 cm.
Includes index.
Includes bibliographical references.
9781849201469 (hbk.)
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. - 2nd ed. - Los Angeles : Sage Publications, 2010. - xvii, 333 p. : ill. (some col) ; 24 cm.
Includes index.
Includes bibliographical references.
9781849201469 (hbk.)
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.