Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer and Deborah J. MacInnis. - 2nd ed. - Boston : Houghton Mifflin, 1997. - xxviii, 675 p. : ill. (some col.), ; 27 cm.
Includes index.
Includes bibliographical references.
0395665922 (hbk.)
Consumer behavior.
Consumer behavior / Wayne D. Hoyer and Deborah J. MacInnis. - 2nd ed. - Boston : Houghton Mifflin, 1997. - xxviii, 675 p. : ill. (some col.), ; 27 cm.
Includes index.
Includes bibliographical references.
0395665922 (hbk.)
Consumer behavior.