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McQuail's mass communication theory /

McQuail, Denis.

McQuail's mass communication theory / Denis McQuail. - London : SAGE , 2010. - Sixth edition viii, 621 pages : illustrations ; 25 cm.

Includes index.

Includes bibliographical references.

ISBN: 9781849202923 (Paperback)

Subjects--Topical Terms:
Mass Media.

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