Global marketing management/
Keegan, Warren J.
Global marketing management/ Warren J. Keegan ; Elyse Arnow Brill [and] Sandeep Puri. - 8th ed. - Boston : Pearson, 2014. - 479 p. : ill. ; 26 cm.
9780273768685 (pbk.)
Export marketing--management.
Global marketing management/ Warren J. Keegan ; Elyse Arnow Brill [and] Sandeep Puri. - 8th ed. - Boston : Pearson, 2014. - 479 p. : ill. ; 26 cm.
9780273768685 (pbk.)
Export marketing--management.