The fundamentals of advertising /
Wilmshurst, John.
The fundamentals of advertising / John Wilmshurst and Adrian Mackay. - 2nd ed. - Boston : Butterworth-Heinemann, 1999. - xi, 384 p. : ill. ; 24 cm.
Includes index.
lncludes bibliographical references.
0750615621 (pbk.)
Advertising.
The fundamentals of advertising / John Wilmshurst and Adrian Mackay. - 2nd ed. - Boston : Butterworth-Heinemann, 1999. - xi, 384 p. : ill. ; 24 cm.
Includes index.
lncludes bibliographical references.
0750615621 (pbk.)
Advertising.