Business marketing management : B2B /
Hutt, Michael D.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. - Mason : South-Western, Cengage Learning, c2013. - xxx, 444 p. : ill. ; 26 cm.
Includes indexes.
Includes bibliographical references .
1133189571 (pbk.)
Industrial marketing--Management--Case studies.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. - Mason : South-Western, Cengage Learning, c2013. - xxx, 444 p. : ill. ; 26 cm.
Includes indexes.
Includes bibliographical references .
1133189571 (pbk.)
Industrial marketing--Management--Case studies.