Marketing management and strategy /
Doyle, Peter.
Marketing management and strategy / Peter Doyle. - New York : Prentice Hall, ©1994. - xvii, 410 pages. : col. illustrations. ; 24 cm.
Includes bibliographical references and index.
0130653500 (paperback)
Marketing.
HF5415 BOY
Marketing management and strategy / Peter Doyle. - New York : Prentice Hall, ©1994. - xvii, 410 pages. : col. illustrations. ; 24 cm.
Includes bibliographical references and index.
0130653500 (paperback)
Marketing.
HF5415 BOY