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Basic marketing : principles and practice /

Cannon, Tom.

Basic marketing : principles and practice / Tom Cannon. - Fourth edition - London ; New York : Cassell, ©1996. - xiv, 450 papes : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 0304332216 (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 CAN

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